It’s estimated that 50 million people worldwide live with dementia, with a new diagnosis coming every three seconds. Predictions of triple that number of cases within about three decades persuaded Brookdale Senior Living to join forces with Alzheimer’s Disease International (ADI) and ITN Productions and to take part in the production of Every Three Seconds.
Every Three Seconds is a news and current affairs-style program exploring the risks, growth and future response to dementia. Released online last week following its premier at the 33rd International Conference of ADI, this film discusses the disease and highlights people, processes and innovations that are being used to encourage increases in care, research and support for dementia.
Juliet Holt Klinger, senior director of Dementia Care and Programs for Brookdale, is part of the team that collaborated on the program.
“We were very excited to participate in Every Three Seconds,” Juliet shared. “At Brookdale, we are very proud of our unique, innovative approach to dementia care. We shared our story with the international Alzheimer’s and dementia community in hopes that we can be part of the solution to enriching the lives of those living with dementia.”
In the Brookdale segment of the program, filmmakers focused on two families to discuss their experiences with dementia care. In both cases, an adult daughter serving as caregiver made the decision to turn to Brookdale because of its unique and evidence-based programming.
“These families make up a very accurate picture of what we see in dementia care,” Juliet continued. “The interesting and heartfelt stories they shared of being caregivers to one and, in some cases, both parents are eye-opening. It’s a true testament to the need for more research focusing on quality dementia care.”
Every Three Seconds was released to correspond with World Alzheimer’s Month, the international campaign every September to raise awareness and challenge the stigma that surrounds dementia. Launched in 2012, this year marks the 7th World Alzheimer’s Month.