Brookdale Senior Living News provides news and perspectives about the senior living company and serves as a resource for reporters as well as informational blogs and news stories geared toward associates, residents and future residents.

THE WALL STREET JOURNAL: Investors have picked over almost every reopening trade imaginable. But there is a fresh opportunity as the senior-living industry rebounds from an especially harsh pandemic blow.

It wasn’t just that nursing homes and related facilities were early epicenters of Covid-19 outbreaks, which gave would-be customers an obvious reason not to send their relatives to one. The industry was also hit by the economic fallout from the pandemic: Demand for senior-living services is sensitive to the economy as residents and their families often need to come up with the money themselves, especially following the financial turmoil that has beset long-term-care insurance providers.

Read more from Charley Grant and The Wall Street Journal...

Brookdale Senior Living associates were recently treated to an inside look at what it’s like to attend a Nobel Prize ceremony in Sweden when resident Jan Jordan shared photographs and stories from her trip in 1986. At this Lunch & Learn session hosted by Brookdale CEO Cindy Baier, Jan shared with the group that the occasion included a number of events filled with emotion as well as great visual impact. Click to read more about Jan's visit.

Enrichment classes are a dime a dozen in retirement facilities, but a crop of high-end senior living communities in New York City is offering next-level workshops, taught by local artists and experts from local museums and cultural institutions.

“It is certainly a lot more than bingo,” said Andrew Young, a senior public relations specialist at Brookdale Senior Living, which operates nearly 700 senior housing facilities nationwide.

At Brookdale Battery Park City, an independent living facility right on the Hudson River, residents have had the chance to attend lectures given by dancers from the New York City Ballet, who perform and talk about the history of a particular show and share details about their performances.

The poem “The American Spirit” by Hank Jaeckal, a 93-year-old resident at Brookdale Tamarac Square, was selected as the grand champion in Brookdale’s Second Annual National Poetry Challenge. More than 103 poems from Brookdale communities across the country were entered in the contest.