Brookdale Senior Living News provides news and perspectives about the senior living company and serves as a resource for reporters as well as informational blogs and news stories geared toward associates, residents and future residents.

Hurricane Zeta continues to make its way across the southeastern portion of the United States, already having made it to the Carolinas.

We have been in contact with the communities that were in the path of the storm are still accessing the extent of any potential property damage but can report that the communities are doing well. Our local teams continue their focus on the safety of our residents and associates.

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Brookdale Senior Living has published a new article examining changes the company made during the COVID-19 pandemic. The article, A Matter of Life: How the Nation’s Largest Senior Living Provider Adapted to COVID-19, takes a look at protocols and programs Brookdale developed in its work to help keep residents, patients and associates safe and engaged during unprecedented times. The article includes links to video interviews with functional leaders throughout the company who explain why such changes were necessary.

An effective way for businesses to overcome the fear that has been generated by the COVID-19 pandemic is to communicate more than they think they need to. That’s according to Brookdale President and CEO Cindy Baier, who spoke at this week’s virtual Nashville Business Breakfast.

Brookdale Senior Living, the nation’s leading senior living provider, is launching a massive campaign to fight the flu. Health experts fear a double-punch from COVID-19 and the flu in the coming months, so Brookdale has developed a plan to meet the challenge. Through a partnership with CVS Omnicare, Brookdale is making it easy for all residents and associates to get their flu shots.