Second annual event scheduled for Wednesday, October 3
Brookdale Senior Living residents are getting ready for their close-ups! The senior living provider has set the first Wednesday of October as the date for its second annual “Celebrate Aging Film Festival” and residents are already at work creating their entries. To change the perception of aging, residents and associates from each of Brookdale’s nearly 1,000 communities are invited to submit a five-minute short film, made using only an iPad, which paints aging in a positive light. Brookdale will honor finalists and reveal the winners during a red carpet award ceremony at the historic Franklin Theatre in Franklin, Tennessee on October 3.
“I am still amazed at what our residents and associates accomplished last year,” said Carol Cummings, Brookdale’s senior director of Optimum Life Engagement. “We had so many inspiring entries that we had to create an additional category, The Courage Award, to honor films that tell the story of courageous older adults who are living life to the fullest in the face of significant challenges. I can’t wait to see what our communities come up with this year.”
Brookdale created the film festival to help change the perception of aging by communicating a positive, uplifting message that celebrates aging. The project is an opportunity for residents and associates to work together creatively using the iPad technology at each of the senior living communities.
"We are out to change a lot of stereotypes of what it means to get older and we think the film festival is doing just that," said Carol Cummings, senior director of Optimum Life Engagement.
Brookdale communities have until July 1 to submit their film. From there, the submitted films will be narrowed down to nominees for Best Picture, Best Writing, Best Acting, Best Technical Design and the Courage Award. Nominees for each category will be announced July 30. The finalists are all eligible for the Ecolab’s People Choice Award, voted on by the public. In 2017, 74 communities submitted films, with nine receiving nominations and five taking home winning trophies.
Ecolab, Brookdale’s trusted partner in providing clean, safe and healthy environments for its residents, generously sponsors Brookdale’s Celebrate Aging Film Festival.
Brookdale Senior Living Inc. is the leading operator of senior living communities throughout the United States. The Company is committed to providing senior living solutions primarily within properties that are designed, purpose-built and operated to provide the highest-quality service, care and living accommodations for residents. Brookdale operates independent living, assisted living, and dementia-care communities and continuing care retirement centers, with approximately 1,023 communities in 46 states and the ability to serve approximately 101,000 residents as of December 31, 2017. Through its ancillary services program, the Company also offers a range of, home health, hospice and outpatient therapy services. For more Brookdale news, go to brookdalenews.com
A trusted partner at more than one million customer locations, Ecolab (ECL) is the global leader in water, hygiene and energy technologies and services that protect people and vital resources. With 2014 sales of $14 billion and 47,000 associates, Ecolab delivers comprehensive solutions and on-site service to promote safe food, maintain clean environments, optimize water and energy use and improve operational efficiencies for customers in the food, healthcare, energy, hospitality and industrial markets in more than 170 countries around the world. For more Ecolab news and information, visit www.ecolab.com.