18 April 2022

NASHVILLE, Tenn., April 19, 2022 – Brookdale Senior Living President and CEO, Lucinda “Cindy” Baier, celebrated the release of the book, Heroes Work Here: An Extraordinary Story of Courage, Resilience, and Hope from the Front Lines of COVID-19 by ringing the NYSE closing bell today.

In this book, Baier shares a candid look inside how Brookdale navigated through the pandemic and features first-hand accounts from the heroes on her team who helped save lives throughout COVID-19.  The book also serves as a guide to leadership in times of crisis.


Several of Brookdale’s leaders accompanied Baier to the stock exchange floor to mark the occasion.


“I’d like to thank the New York Stock Exchange for this tremendous opportunity,” Baier remarked. “It is truly an honor to ring the closing bell on behalf of Brookdale’s heroes; heroes who fulfill our mission of enriching the lives of our residents and their families every day. I am so grateful to be able to celebrate their extraordinary efforts and accomplishments.”

Heroes Work Here is available for download. The hard copy version is scheduled to release on May 24, and pre-orders are available now. Net proceeds will be donated to the company’s Associate Compassion Fund, which provides financial assistance to eligible Brookdale associates who are dealing with a catastrophe or personal crisis outside of their control.



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