03 May 2018

Cindy Baier is not only the president and CEO of Brookdale Senior Living, she is also an adult daughter who knows first-hand what it was like to provide care for her aging mom. In honor of Mother’s Day, Cindy shared her unique perspective on how senior living helped her become her mother’s daughter again by going on a radio media tour on Tuesday morning, May 1st. She spoke with 17 national, regional and local media outlets about her personal journey and about the role adult daughters play as caregivers, the importance of talking to your parents about senior living options, and the benefits provided for both parents and adult children.

Listen to Cindy chat with Larry Whitler and Robin McBlane on WOCA’s The Source here.  

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