20 December 2018

Brookdale President and CEO Cindy Baier talked to her mom on the phone five times a day, but it wasn’t until a holiday visit home that she realized her mom needed more assistance than she could provide from a distance. This scenario is often the case for adult children who go home for the holidays. These extended visits are a great opportunity to check in on whether your senior parents are struggling to keep up with their daily tasks, and to have a conversation about long-term goals and care plans. Read more about Baier’s story and what to look for when visiting your senior parents over the holidays.

Baier recently shared this message with 15 national, regional and local media outlets and encouraged audiences to download Brookdale’s checklist of signs your parents need more assistance and tips for starting the conversation.

Baier also invited seniors whose families can’t join them for the holidays to come spend Christmas at Brookdale. 

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