Customer Experience
08 July 2019
Delivering Your Brand in a 24/7 World
When you move into a Brookdale community, you become a “resident.” We are your home. It is the only product or service where the customer lives with the brand 24 hours a day, seven days a week, 365 days a year. Jonathan Ruchman, Brookdale’s expert on customer experience, discusses what it takes to deliver our brand in a 24/7 world.
11 February 2019
The Importance of Becoming Your Own Customer
The first thing Jonathan Ruchman did when he joined Brookdale was move into Brookdale University Park. As a marketing professional, he understands the importance of knowing your customer. In order to learn about Brookdale’s customers, he moved in with them! Click the link to read what Ruchman learned from the experience and why senior living is unlike any other business.