11 November 2019
by Jonathan Ruchman, CCXP, Expert on Customer Experience

Voice of the Customer: What Story Are Residents Telling?

If you want to know how you are doing, simply ask your customers. Jonathan Ruchman, Brookdale’s expert on customer experience, explains why feedback is a gift.


08 July 2019
by Jonathan Ruchman, CCXP, Expert on Customer Experience

Delivering Your Brand in a 24/7 World

When you move into a Brookdale community, you become a “resident.” We are your home. It is the only product or service where the customer lives with the brand 24 hours a day, seven days a week, 365 days a year. Jonathan Ruchman, Brookdale’s expert on customer experience, discusses what it takes to deliver our brand in a 24/7 world.


11 February 2019
by Jonathan Ruchman, CCXP, Expert on Customer Experience

The Importance of Becoming Your Own Customer

The first thing Jonathan Ruchman did when he joined Brookdale was move into Brookdale University Park. As a marketing professional, he understands the importance of knowing your customer. In order to learn about Brookdale’s customers, he moved in with them! Click the link to read what Ruchman learned from the experience and why senior living is unlike any other business.