15 March 2019
by Cindy Baier, President and CEO of Brookdale Senior Living

Combatting the "Old Folk's Home" Stereotype

Brookdale CEO Cindy Baier responds to the author of recent op-ed in the LA Times who wrote he's "rather die than linger on in an old folk's home." Cindy shares stories of residents who've thrived in Brookdale communities and explains how senior living can help many people.  


22 February 2019
by Juliet Holt Klinger, MA, Expert on Dementia Care

Looking at Dementia in a Positive Light: Changing the Narrative

Juliet Holt Klinger, Brookdale’s dementia care expert, is changing the dementia narrative. It’s a topic making headline news with the Washington Post covering the story this morning. Click the link to read why Juliet believes an optimistic response to dementia has a positive effect on people living with the disease and those who care for them as well.  


11 February 2019
by Jonathan Ruchman, CCXP, Expert on Customer Experience

The Importance of Becoming Your Own Customer

The first thing Jonathan Ruchman did when he joined Brookdale was move into Brookdale University Park. As a marketing professional, he understands the importance of knowing your customer. In order to learn about Brookdale’s customers, he moved in with them! Click the link to read what Ruchman learned from the experience and why senior living is unlike any other business.


07 February 2019
by Juliet Holt Klinger, MA, Expert on Dementia Care

Dementia Care and New Romantic Relationships

Dan Gasby, B. Smith’s husband, recently went public with his “new normal,” disclosing a romantic relationship. Dan is the caregiver for his wife, the iconic restaurateur and television personality, who is in the final stages of Alzheimer’s disease. The public has met the admission with mixed reactions. Juliet Holt Klinger, Brookdale’s expert on Alzheimer’s and dementia care, weighs in on the controversial topic. Click to read why she says about starting a new relationship when your spouse is living with dementia.


05 February 2019
by Kim Elliott, RN, Expert on Healthy Aging

Treating Pain: Seniors and the Opioid Crisis

The opioid epidemic’s grip on America is well documented. But the impact of pain on quality of life and the effects of the addiction epidemic on seniors are stories that aren’t often told. Kim Estes Elliott, Brookdale's senior vice president of clinical services, lays out three steps for improving pain management in seniors. Click the link to read more. 


11 January 2019
by Carol Cummings, RN, Expert on Aging Well

Healthy Aging: It’s Never Too Early, It’s Never Too Late

As the size of the senior population continues to increase, there is a new emphasis on healthy aging. But what exactly is healthy aging? Carol Cummings, Brookdale’s expert on aging, explains why your genetics, environment and lifestyle are all factors. Click the link to read more.


21 December 2018
by Juliet Holt Klinger, MA, Expert on Dementia Care

Congress Passes Historic Alzheimer’s Bill

This week the BOLD Infrastructure for Alzheimer’s Bill passed in the House with overwhelming bipartisan support. Juliet Holt Klinger breaks down what it means for the future of Alzheimer's care.


17 December 2018
by Kim Elliott, RN, Expert on Healthy Aging

Worried About Mom’s Health? How to Talk to Your Family About It

If you're visiting your senior parents for the holidays, you may be surprised to notice changes in their health. Kim Estes Elliott offers tips on talking to your parents and siblings about long-term goals and care plans. 


14 December 2018
by Carol Cummings, RN, Expert on Aging Well

Six Tips to Help Prevent Falls: What to Look For When Visiting Senior Parents

Visiting with senior loved ones is what makes the holidays special, and it is often the only time of the year we spend extended time in their homes. This is a great opportunity to not only spend time with them but to look more closely at how they are doing in their environment and to make sure their home is safe and free from fall risks.


06 December 2018
by Juliet Holt Klinger, MA, Expert on Dementia Care

Visiting Senior Parents for the Holidays? Nine Signs They Could Be Dealing with Cognitive Changes

Going home for the holidays is a cherished tradition. But getting home and realizing your parents need more help than expected can overshadow the reunion. It’s not unusual for adult children to miss signs of cognitive trouble during a weekly phone call, but it’s easier to notice during a face-to-face visit. Juliet Holt Klinger, Brookdale's senior director of dementia care, explains nine signs that your parents might be dealing with cognitive changes.