From the CEO
Cindy Baier, President and CEO of Brookdale Senior Living
Lucinda "Cindy" M. Baier has served as Brookdale’s President and Chief Executive Officer and as a member of the Board since February 2018, after having served as Brookdale’s Chief Financial Officer since December 2015. In addition to experience as a seasoned Chief Financial Officer in several companies, she has had multi-billion dollar P&L responsibility, served as an executive officer of a Fortune 30 company, been the chief executive officer for a publicly-traded retailer and has served for more than a decade as a board member of public and private companies, including serving as the chairman of the board.
Combatting the "Old Folk's Home" Stereotype
Brookdale CEO Cindy Baier responds to the author of recent op-ed in the LA Times who wrote he's "rather die than linger on in an old folk's home." Cindy shares stories of residents who've thrived in Brookdale communities and explains how senior living can help many people.
Why I’m excited about 2019 and Brookdale’s future
It’s a new year, and there is a lot to look forward to at Brookdale. President and CEO Cindy Baier reflects on the company’s mission and goals for 2019.
How Senior Living Helped Me Become My Mother’s Daughter Again
Caregiving for aging parents is tough, and making decisions for long-term care can be even more challenging. Research shows that upwards of 75 percent of all caregivers are female and 65 percent of all care recipients are women - which means many women are caring for their aging mothers. For Mother's Day, Cindy Baier, president and CEO of Brookdale Senior Living, shares her personal caregiving experience. Learn how senior living helped her become her mother's daughter again.