Brookdale Senior Living News provides news and perspectives about the senior living company and serves as a resource for reporters as well as informational blogs and news stories geared toward associates, residents and future residents.

Brookdale Senior Living President and CEO, Lucinda “Cindy” Baier is the author of Heroes Work Here: An Extraordinary Story of Courage, Resilience, and Hope from the Front Lines of COVID-19, which is now available in hardcover. Click to read more about the book, to view the multimedia press release, and to watch videos, sharing even more about the Heroes who work at Brookdale.

Jaimie Harel, former sales counselor at Brookdale Springs Mesa, was honored with a 2022 Argentum Hero Award, recognizing her 25 years of dedication in senior living.

Brookdale President and CEO Cindy Baier shares thoughts on leadership and engaging associates while serving as a panelist during the CEO Forum Group’s Transformative CEO Summit. 

Brookdale Senior Living President and CEO, Lucinda “Cindy” Baier, celebrated the release of the book, Heroes Work Here: An Extraordinary Story of Courage, Resilience, and Hope from the Front Lines of COVID-19 by ringing the NYSE closing bell today.